At the beginning the Italian frozen food company  supplier invested in new human resources and young managers as well as in product research and development.

The company expands its facilities, certified for safety and quality assurance at European level. The result is the birth of new successful healthy frozen food references,  a collection of top quality frozen meals, a brand new line of Italian  food products based on vegetable proteins. Than it came the decision, thanks to the collaboration with local breeders, to bring to life one of the very first certified lines of frozen organic meat in Italy.

It is the Normal Trade sector, the one of the small and independent  food shops and small grocery stores, very typical in Italy, to launch the first range of top quality frozen products Alcass. In fact, having no butchery licenses, and with a small refrigerated counter, the  frozen meat trays was the perfect solution for this kind of stores, to reduce food cost and food waste.

Frozen food meals, however, had not yet entered inside the Italians customs.  The mistrust towards a non-fresh food product is still very high. But Amica Natura rise up to the challenge creating a very high quality frozen food healthy proposal. 

The frozen food supplier Alcass  launches an innovative healthy frozen food line, a new in for the Italian agro-food market, a collection of natural meat,  low carb frozen meals without preservatives, deep-frozen under vacuum, anticipating today’s widespread technology in skin. The intuition was that more fresh than that it is impossible. 

Amica Natura uses   local ingredients, of excellent quality, valuable like beef, fresh and rich in precious proteins and thanks to the cold, preserve it at the maximum point of nutritional quality and flavor for many months. Unlike fresh meat, easily and quickly perishable, the consumer can have a top range product always available at home, to cook every time of the year and without wasting.

The greatest adventures always begin with an act of courage. Our was, more a courageous gesture of trust, towards new frozen food technologies and in particular in our case, towards the new techniques of deep-freezing food related to  healthy nutrition.